Overview
Cashback and coupons platform built for online shopping and bill-payment savings, scaled for high-traffic campaign windows.
Sonu Gupta
2015 - 2018
BigTricks.in was launched as an offer and coupons platform focused on helping users save money while shopping online. It included cashback, merchant offers, and a backend flow to process user-specific rewards. During IPL 2018 traffic spikes, the platform handled around 8K concurrent users.
Cashback and coupons platform built for online shopping and bill-payment savings, scaled for high-traffic campaign windows.
BigTricks was built to make saving money straightforward for users during online shopping and utility payments. The product combined affiliate offers, cashback accounting, and campaign-focused merchandising into one flow.
A key challenge was staying stable under campaign spikes. We optimized bottlenecks around offers, redirects, and cashback tracking to keep response times predictable during peak windows.
The project established the foundation for multiple follow-up products and helped shape a practical architecture for high-traffic commerce events.