Sonu Gupta

BT Affex

2018 - 2019

BT Affex

BT Affex was created to speed up affiliate deep-link generation for YouTube creators, Telegram communities, and instant deal channels. It provided a faster path from product URL to shareable affiliate links and helped teams maintain campaign pace.

Overview

Affiliate deep-link generator for creators and deal communities, reducing manual effort in campaign publishing.

Tech Stack

  • React
  • Ionic
  • Node.js
  • PostgreSQL
  • WebSockets

Key Highlights

  • Reduced link generation time for affiliate-driven workflows.
  • Supported creator communities with repeatable campaign tools.
  • Handled high-frequency real-time updates using WebSockets.

Project Notes

BT Affex turned repetitive deep-link generation into a streamlined workflow. This helped creators and marketing teams publish campaigns faster with fewer manual errors.

The product prioritized fast feedback loops and real-time updates so users could verify and distribute links instantly.

It served as a focused utility layer that improved campaign output velocity across multiple channels.